When creating a mobile website you think of typography and decide not to experiment with font colors and types. You carefully select content that would engage and entertain. You even predict your visitor's clicking path to make it easier for them to reach what they want! You are simply trying to be as user experience friendly as possible. Good for you, but do not miss out on what mobile consumers really expect from you!
We have assembled the top 9 features mobile consumers want on your mobile website in an infographic - learn and keep in mind!