Smartphones have become an important part of our lives. They are used to stay in touch, be up to date and for fun. They have replaced or taken out of the home many tools. Smartphone owners treat their phones as a versatile tool they use to complete daily routines.
Smartphones have also crossed many borders and are being used in places and situations we had never expected to use them. Smartphones enable their users to search for products and services wherever they are and whenever they need. The majority of smartphone owners take advantage of this opportunity.
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Dedicated mobile websites are created only for mobile devices and as such contain features targeted specifically at mobile users, which can deliver better user experience and lead to more conversions. They take advantage of all device capabilities, adjusting to the ever advancing mobile technology.
Smartphones have significantly influenced consumer behaviours. Today they are the primary device used for finding information.
Looking for local information has become typical of smartphone searches. Smartphone owners tend to look for information they really need and usually take action shortly after.
Local searches have a high rate of resulting actions. This shows that smartphone owners are active consumers.
Smartphones provide their users with instant access to their social networks. Smartphone users are constantly connected with others. This way they can involve in the most recent events and news.
They are also more ready to engage and share information than desktop users. Their opinions are influential and shape our m-world.
They are a demanding audience and expect high quality user experience. If satisfied, they can be recurrent visitors, but if not, they will not hesitate to look elsewhere.