After several months of testing, Google introduces a new standard for browsing on mobile devices. Websites that are optimized for mobile devices are given 'mobile-friendly' label in mobile search results. For now, those labels are visible while browsing only Google.com, but in just a few weeks the feature will be available in other Google web browser locations. To see how it works, we typed 'activemobi' in Google.com and noticed the mobile-friendly label just below the URL.
If you want to check if your page is mobile-friendly, use the Mobile-Friendly Test recommended by Google. After just a few seconds you will see one of two possible notifications :
Google tests the friendliness of your page to mobile devices with these criteria:
What is interesting, if a website is not mobile-friendly, Google will indicate all the mistakes that you can correct.
In June 2013 Google started penalizing the websites that cause bad mobile user experience. Introducing mobile-friendly labels is another step into making mobile browsing easier and more comfortable – users themselves decide which pages they want to enter and which they want to stay away from. It's not all – it may turn out that soon mobile-friendly sites will rank higher in mobile Google searches. The Mountain View corporation is now experimenting with mobile-friendly SERP, but has not released any comments yet. We may be sure about one thing – Google starts not only noticing mobile users, but also making their everyday Internet experience better.
Is the Google mobile revolution yet to come? What do you think?