November 22, 2014
 
 

Be Mobile-Friendly Or Lose Your Position In Google

 
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After several months of testing, Google introduces a new standard for browsing on mobile devices. Websites that are optimized for mobile devices are given 'mobile-friendly' label in mobile search results. For now, those labels are visible while browsing only Google.com, but in just a few weeks the feature will be available in other Google web browser locations. To see how it works, we typed 'activemobi' in Google.com and noticed the mobile-friendly label just below the URL.

mobile-friendly-test-google

Mobile-friendly test

If you want to check if your page is mobile-friendly, use the Mobile-Friendly Test recommended by Google. After just a few seconds you will see one of two possible notifications :

mobile-friendly-test-google-positive

mobile-friendly-test-google-negative

Mobile friendliness criteria

Google tests the friendliness of your page to mobile devices with these criteria:

  • placing links far enough so that tapping the right one isn't difficult
  • avoiding software that is not compatible with mobile devices, such as Flash
  • using text that is readable without zooming in the page
  • sizing content to mobile devices screens so that the user doesn’t have to zoom in your site or scroll it horizontally

What is interesting, if a website is not mobile-friendly, Google will indicate all the mistakes that you can correct.

mobile-friendly-test-google-details

Be mobile or lose customers

In June 2013 Google started penalizing the websites that cause bad mobile user experience. Introducing mobile-friendly labels is another step into making mobile browsing easier and more comfortable – users themselves decide which pages they want to enter and which they want to stay away from. It's not all – it may turn out that soon mobile-friendly sites will rank higher in mobile Google searches. The Mountain View corporation is now experimenting with mobile-friendly SERP, but has not released any comments yet. We may be sure about one thing – Google starts not only noticing mobile users, but also making their everyday Internet experience better.

Is the Google mobile revolution yet to come? What do you think?

 
 
 
 
 
 
 
 
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